BEFORE

Like so many websites, the original version lacked a theme both visually and textually .

This made it distracting visually, and thus difficult for the visitor to let their eyes naturally land on the info they need to make a choice.

AFTER

Using the seven elements of every engaging story (1 min explainer video), we are able to transform the site into a series of clear, bite-sized messages any visitor can digest.

You can just scroll through it and feel the difference.

Here’s a section by section explanation if you want more detail:

The Hero section (top one that loads first) is now crystal-clear, sporting a tight “one-liner” directed toward people who look for alternative, holistic health solutions.

The whole secdtion only takes 3 seconds to understand and is assisted by a “Success image” showing what life should be like after using the services.

We also are shown the top three benefits of seeing the doctor and two identical call-to-action buttons that leave no room for doubt about what we the visitor should do next. #conversions

From there we move into the customer’s Problem, then a related solution section.

Afterwards, the Guide of the story is introduced (think Obi Wan if this were Star Wars) using simple empathy and authority wording to position him as that guide.

This is one of the most neglected areas of a site and is usually replaced by chest-pounding hero-talk (“we’re the best”, “…award-winning”, etc.).

The hero-customer is subconsciously repelled by this and only wants to know whether you can solve his problem (his Darth Vader, you could say). They are looking for a guide, not another hero.

After that we present a simple Plan so they know how their problem will be solved but avoiding a lot of calorie-consuming detail.

Then a little more detail about what makes this doctor unique follows and finally some testimonials to add some credibility.

Meanwhile the same, direct call-to-actions are sprinkled throughout the site. No confusion there whatsoever.

Coming soon to the site:

  • Indirect call-to-action giving some immediate value (via video or ebook perhaps) while they consider Scheduling a Visit.

 

 

Visit the site at nhicenters.com

AFTER

Using the seven elements of every engaging story (1 min explainer video), we are able to transform the site into a series of clear, bite-sized messages any visitor can digest.

You can just scroll through it and feel the difference.

(There’s a section by section explanation below the image if you want more detail.) 

 

Section by section explanation: 

The Hero section (top one that loads first) is now crystal-clear, sporting a tight “one-liner” directed toward people who look for alternative, holistic health solutions.

The whole secdtion only takes 3 seconds to understand and is assisted by a “Success image” showing what life should be like after using the services.

We also are shown the top three benefits of seeing the doctor and two identical call-to-action buttons that leave no room for doubt about what we the visitor should do next. #conversions

From there we move into the customer’s Problem, then a related solution section.

Afterwards, the Guide of the story is introduced (think Obi Wan if this were Star Wars) using simple empathy and authority wording to position him as that guide.

This is one of the most neglected areas of a site and is usually replaced by chest-pounding hero-talk (“we’re the best”, “…award-winning”, etc.).

The hero-customer is subconsciously repelled by this and only wants to know whether you can solve his problem (his Darth Vader, you could say). They are looking for a guide, not another hero.

After that we present a simple Plan so they know how their problem will be solved but avoiding a lot of calorie-consuming detail.

Then a little more detail about what makes this doctor unique follows and finally some testimonials to add some credibility.

Meanwhile the same, direct call-to-actions are sprinkled throughout the site. No confusion there whatsoever.

Coming soon to the site:

  • Indirect call-to-action giving some immediate value (via video or ebook perhaps) while they consider Scheduling a Visit.

 

 

Visit the actual site at nhicenters.com