Hans’ Blog
Mostly marketing + items of interest
Big news!
Next week I'll be joining the StoryBrand Certified Guide program! To say I'm excited about this new adventure is an understatement. Check out this line on StoryBrand's website: Without a clear message, customers will ignore you. When you clarify your message using the...
Marketing is the best kind of puzzle
At its core, marketing is a simple puzzle comprising only two pieces: The goal is to bring these “pieces” together. They will never really fit each other like an actual puzzle, so the best you’ll get is the kind of overlap one sees in a classic Venn diagram: And what...
REVIEW: Is Miro The Ultimate Diagramming Tool?
I've used so many different diagramming tools that I feel like I know them all at this point. The problem with most of the apps, for me, is that they are usually somewhat limited to the mode of expression you're in at the time. Mindmapping? Oh sure, use Xmind or...
Graphene could change everything
"Everything" is such a big word. But check out what technologist George Gilder says about graphene in a recent newsletter I get from him (below). Pretty fundamental stuff. It feels a bit like going back in time to just before the discovery of commercially viable...
Making your blog look just right without code
One of my favorite things about the Divi Wordpress theme from Elegant Themes is that you can adjust just about every part of your website/blog to your liking without having to learn any code whatsoever. For example, today I realized I wasn't that happy with the font...
Easily extract text from any image
Have you ever needed to get text out of an image for some project and you didn't want to type it all out by hand? Here's how you can do it using a simple and incredibly useful program called Snagit. https://www.youtube.com/watch?v=pNnmfiHBcQ8
Project: Safeton.com
Retail brand identity and Shopify custom theme design.
Project: EarthLink’s Technology Building and Data Center
I've been digitizing old articles and photos lately and came across this short piece about one of my projects by Pasadena Star News called "Pressed for Space and Time". It's about one of the many 50,000 square build-outs I would manage over my 6 year ELNK adventure,...
For Amazon Sellers, Persistence Is All
Amazon is still the #1 platform for sellers. But wow, can it be a frustrating experience sometimes! Here are a couple examples that are pretty bananas. Amazon sellers have to be ready for some screwy rabbit holes just to keep products selling on that platform. A big...