by Hans Eisenman | Nov 29, 2022 | Uncategorized
Next week I’ll be joining the StoryBrand Certified Guide program! To say I’m excited about this new adventure is an understatement. Check out this line on StoryBrand’s website: Without a clear message, customers will ignore you. When you clarify your... 
by Hans Eisenman | Oct 3, 2022 | Marketing
At its core, marketing is a simple puzzle comprising only two pieces: The goal is to bring these “pieces” together. They will never really fit each other like an actual puzzle, so the best you’ll get is the kind of overlap one sees in a classic Venn diagram: And what... 
by Hans Eisenman | Sep 26, 2022 | Marketing, Paperless, Productivity Tools, Tech
I’ve used so many different diagramming tools that I feel like I know them all at this point. The problem with most of the apps, for me, is that they are usually somewhat limited to the mode of expression you’re in at the time. Mindmapping? Oh sure, use... 
by Hans Eisenman | Mar 20, 2022 | Tech
“Everything” is such a big word. But check out what technologist George Gilder says about graphene in a recent newsletter I get from him (below). Pretty fundamental stuff. It feels a bit like going back in time to just before the discovery of commercially... 
by Hans Eisenman | Jan 27, 2022 | Blogging, Design, Marketing
One of my favorite things about the Divi WordPress theme from Elegant Themes is that you can adjust just about every part of your website/blog to your liking without having to learn any code whatsoever. For example, today I realized I wasn’t that happy with the...
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